Blog | Swell Charities
Blog

News, updates and insights from Swell

Thoughts on charity fundraising, New Zealand lottery law, and building sustainable funding for causes that matter.

How to sell out your first charity lottery

SPCA sold all 10,000 tickets in its first ever lottery in 27 days. Five things other charities can take from it.

Charity lotteries on right now in NZ

More than $1.8 million in prizes across four verified charity lotteries, from a $1.17m home to a classic RX-7. Here's what's on and when each closes.

Does a digital random number generator actually count?

NZ's lottery rules require a supervised, publicly open draw. Those safeguards were built for a barrel of balls, not software.

Who actually pulls the winning ticket?

NZ law requires every Class 3 lottery draw to be independently witnessed. Here's what that actually looks like.

Not everyone who buys a ticket would ever write you a cheque

There's a real, researched difference between a habitual donor and someone who only responds to a raffle, and most charities have never noticed.

It's a win. Win. Win. Win.

Buying a raffle ticket is actually four separate wins at once, including one that reaches donors traditional giving never does.

Lotto isn't the only game in town — it's just the hardest one to win

Powerball moved to a 14-ball draw. Here's how the odds stack up against Lotto, Strike, and three of NZ's biggest charity lotteries.

Real giving in New Zealand hasn't grown since 2018. Inflation ate it.

Nominal donations are up. Once inflation is stripped out, real giving is flat.

The income stream 76% of NZ charities are chasing (and the one they haven't considered)

Licensed charity lotteries weren't even on the survey's list of options.

Charities are pulling back from side ventures — here's why a lottery partnership is different

NZ charities running a social enterprise fell from 35% to 15% since 2022. Here's why a lottery partnership isn't the same risk.

NZ charities are running out of runway

40% of NZ charities have less than a year of reserves and secured funding combined.

Sales promotion vs lottery: what's the difference, and why it matters

There's a lot of this around at the moment — and a live DIA inquiry shows exactly what goes wrong when it's done badly.

Can my school (or club, or workplace) legally run a raffle?

The actual answer, and exactly where the size limits sit before you need a licence.

Is it legal to buy raffle tickets online in NZ?

A short history of a rule that only became permanent in November 2024.

What % of raffle money goes to charity in NZ?

There's no single "X% to charity" rule. Here's what DIA actually requires, sourced directly.

Why do some charity raffles fall short?

A few structural, avoidable reasons a properly licensed raffle can still fall short.

People don't buy tickets. They buy possibility.

The behavioural economics and NZ giving culture behind why charity lotteries work so well here.

Why we built Swell (and why it might make sense for your charity)

A joint charitable undertaking between partner charities, not a paid operator taking a cut.

Merchant accounts, payment gateways and DIA reporting

What running a charity lottery actually takes, behind a single ticket-purchase click.