Swell helps charities unlock new funding pathways, reach wider audiences and grow their impact beyond traditional grants, donations and short-term fundraising.
Every day they deliver vital services, strengthen communities, support vulnerable people and create positive change.
Yet for many organisations, the ability to increase impact is limited not by ambition, but by funding.
Funding is often:
Rather than delivering frontline services ourselves, Swell develops funding solutions that help other charities grow their reach, resilience and impact. We describe this as a charity-to-charity model — a Meta-charity.
Create recurring income streams that help charities plan with confidence.
Bring important causes to new audiences through large-scale campaigns.
Swell manages campaign delivery, compliance and operations.
Enable charities to grow their programmes and reach more people.
Give charities access to new fundraising models without asking them to carry the full operational or reputational risk alone.
Allow charity teams to stay focused on the work they exist to deliver, while Swell builds and manages the campaign infrastructure around them.
New Zealanders already spend billions of dollars every year supporting charities and participating in lottery-style fundraising. The desire to give already exists. The desire to dream already exists.
Swell combines these behaviours into a model designed to create greater impact. We remove the complexity, risk and workload of fundraising lotteries so charities can focus on impact.
New to charity lotteries? Read our plain-English guide to how they work in NZ.
Swell is currently in development.
We are speaking with charity partners, funders, advisers and delivery partners as we build the platform. This website explains the model and invites early conversations with charities interested in new funding pathways.