Swell partners with charities that are doing meaningful work and need new ways to grow their funding.
We are interested in organisations that have strong purpose, clear community impact and a funding challenge that limits their ability to do more. We can support charities working across areas such as:
The common thread is impact. We want to work with charities that are trusted, well-governed and capable of using new funding to create meaningful outcomes.
For charity partners, Swell is designed to create:
The aim is not only to raise money, but to help charities build visibility, resilience and confidence.
Swell may not be the right fit yet if:
Swell has been built around a simple principle: charities should be able to access new funding opportunities without carrying the complexity, workload or reputational risk themselves.
Because our partnerships involve lottery-based fundraising, trust is not an afterthought. It is part of the operating model. Every campaign needs clear rules, clear responsibilities, careful public communication and strong support for both the charity and the public.
Swell understands that lottery-based fundraising must be handled within the relevant New Zealand legal and regulatory framework, including Department of Internal Affairs requirements where they apply.
Swell separates the public information site from any future lottery or ticketing activity. This website does not sell tickets, accept funds or process transactions. Lottery activity is handled through the appropriate campaign platform, documentation, terms, privacy settings and compliance process.
Read our plain-English guide to NZ lottery, raffle and gambling law for the full picture of who can run what, and how to check it's legitimate.
Each charity relationship needs to be clearly documented before a campaign goes to market. Swell works through the key responsibilities upfront, including the role of the charity, the role of Swell, campaign approvals, public messaging, data handling, privacy expectations and reporting.
That clarity protects the charity partner and ensures everyone understands how the campaign will be represented, operated and measured.
Swell Charities Limited has been established for charitable purposes. All income, capital and assets are directed toward advancing charitable outcomes, and no activity is carried on for private profit.
Swell's campaign model is designed to make how funds flow clear from the start. Charity partners should understand how campaign costs are treated, how net proceeds are calculated, how those proceeds are shared between the charitable partners, and what reporting is provided.
A successful campaign depends on more than a prize. It depends on trust, audience understanding and a clear story.
Swell works with charity partners to shape the go-to-market strategy, campaign messaging and public communications. The goal is to represent the charity's mission accurately, explain the campaign clearly and invite public participation in a way that protects the integrity of the cause.
Lottery-based fundraising creates public enquiries, and those enquiries need to be handled well.
Swell builds phone-based support into the campaign model so the public has a clear way to ask questions, raise issues and receive help. This reduces pressure on charity partners and ensures enquiries are handled professionally, consistently and with care.
Swell's role is to make innovative fundraising practical, credible and well-supported, so charities can focus on the impact they exist to deliver.
A first lottery with a new charity partner runs through five stages over roughly six to nine months — from initial engagement to the close of reporting and audit. Here's what that looks like.
Timeline shown reflects a first ("trial") lottery with a new charity partner. Later campaigns with established partners typically move faster once systems are in place.
The first step is always a conversation. We'll take the time to understand your organisation and whether Swell can help.
Tell us a little about your charity, your funding challenge, and what you're hoping Swell can help with. We read and reply to every email personally.
All income, capital and assets are directed toward advancing charitable outcomes. No activity is carried on for private profit.