We partner with charities to run lotteries that raise money for their cause, beyond grants, donations and fundraising events.
Swell brings together strategy, partners, campaign delivery, compliance, marketing and operational support so charities of any size can access funding opportunities they may not have the time, expertise or risk appetite to build alone.
A Powered Lottery is a lottery run in partnership by two registered charities, your charity and Swell, working toward the same goal: more money for your cause. You bring your mission, your story and your supporters. Swell brings the licence and compliance work, the prize, the ticketing, the marketing and the people to run it, and covers those costs up front. Once they're met, the proceeds are shared, and the larger share goes to your charity.
It means your charity can run a lottery without building a lottery team or putting its own money at risk.
Fundraising lotteries can create significant income and awareness for charities — but they are complex. Swell removes the complexity, risk and workload so your charity can focus on impact.
A simple funding pathway designed to help charities grow impact.
Today, every Swell partnership is a Powered Lottery. Other ways of working together may follow.
Why charities don't run more lotteries:
What Swell manages end-to-end:
Powered Lotteries are how we partner with charities today. Over time we'll look at other ways two charities can raise money together, and each one will be tested against Swell's charitable purpose.